Reach An Audience With Email

chrishambly — Sun, 11 May 2008 06:55:35 -0400

I have a long history of publishing e-newsletters and an even greater belief in the reach-ability of them. When I consider some of my larger e-mail lists and the associated click-through statistics it becomes crystal clear that they work, period.

The thing is about email is that it is still one of the best communication technologies around for broadcasting news, your updates appear into peoples' in-box, there is no effort on the part of the target at all, and let's face it we are lazy, we forgot sites, we often can't be bothered to go chasing up the news.

Some say what about RSS feeds and feed readers? I say that the majority demographic there is for Geeks and Nerds, for people who are like me and work on the Internet. I also say that my sister and the girl next door are not that type of person, in fact the majority of Internet users are not feed readers, and it is the majority I am interested in typically, it is they I predominately wish to reach.

Newsletter systems can also bring about an important personal connection, or personalisation, unlike an RSS feed from let's say a Blog, which is just generic albeit with many Bloggers liking to use the term "YOU", to give a sense of connection. But you can go deeper than than, a newsletter sign-up form can contain personal data which can then be inserted into an authored newsletter, which gives the communication a far more personal flavour.

This personal touch is powerful, in my experience it has proven to aid considerably in building up credibility (which does take time), and it also aids in giving the reader a sense of inclusion, being part of the "club" if you will.

Some people do not like email targeting and selling, and I say to them they are fools basking in a non-existent demographic, in an minute fish-pond of supposed "friends". If you genuinely have something to sell you cannot expect people to come looking for it, you need to push it in front of their noses, and not just once, but repeatedly.

If you'd like to see how I use a few key personalisation matches try the following Social Media Mafia form, you'll be sent an email and asked to "opt-in" and then you'll receive the first instalment which is pre-written, but will contain some of your personal entries. Don't worry I'm not selling things on this particular list ;)

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Study Something Open It Works

chrishambly — Thu, 27 Mar 2008 12:00:47 -0400

It’s been a while since I reflected on my education, but the conversation came up recently over lunch with friends.

I have a friend who is considering a career change (let’s call him Charlie). Charlie is an instructor, and an instructor in every sense of the word. He works in an environment where training or instruction takes place in a way one manner. It’s the classic “sage on the stage” approach, the “font of all knowledge” where the primary task is to transfer a package of knowledge to the audience. “I have this knowledge and I am an expert, and I will now transfer it to you”.

Excuse me while I stop smirking, due to understanding various other far more empowering methods.

Now Charlie is not necessarily an advocate of the instructor led approach, it just so happens that is the environment he works in, and in fact he would make a diamond educationalist in a more liberal, or open environment.

But what does “open” mean here?

Many years ago I used to “train” or “instruct” just like Charlie, that’s the system we grew up with, that’s what we thought “education” was suppose to equate to. When we go to a conference, that’s the experience many of us still expect, we expect to be talked to by an “expert”. Well guess what? That approach is so old school and educationally limiting it’s time we changed our values, or our beliefs on how education can be delivered, and general information.

I’m speaking as a convert mind, if you read my blog a bit you’ll know that I am primarily an educational technologist, ok so one who has had to learn online marketing, branding and SEO through running a successful online business, but at the heart my core is one of an educational technologist.

Sometimes we reach milestones in our lives, or crossroads where significant experiences change our direction forever, and one of those crossroads for me was completing my Masters of Open and Distance Education way back in 2000, abbreviated to MA ODE (Open).

I studied that programme with the IET over three years part time, and in an online mode. So back in 97 we were a buzzing virtual community located globally and sensing something big was coming, and of course it did. We studied concepts years ago concerning social networks and knowledge nodes, we read material which challenged the very notion of what education should be, we debated social interaction in cyberspace (as it was known then), we enthused about the transparency that technology can yield, and the changing dynamic of teacher and student, the power shifts in a learning relationship.

We did so much brain buzzing that it had a fundamental impact on me which changed my outlook forever, and more importantly enabled me to “give-up” the notion that I had to be an “expert” delivering knowledge. We invested brain energy and practise into words such as “constructivism”, and “heutogogy”, all beautiful words which place the learner at the centre of discovery and the teacher as a “guide on the side” a person who creates scaffolding for the learner, but never “spoon feeds”, never has a notion of having to transfer HER opinion, NO the learner must construct their own learning and assumptions.

It is with background that I enthused to Charlie, in the hope Charlie will also find great richness in “giving-up” the teacher power struggle. It is with this background I tell you that study is a good thing, providing you find an “open” approach.

Have you experienced the open approach, maybe you do it every day of your life but just never assumed it was open education?

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Reach An Audience With Email

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Study Something Open It Works