Just a quick note while it is on my mind.

Eaon Pritchard pointed out a link on twitter today called Goodness And Happiness where Neil Perkin quotes, Eaon and also Dave Winer on the concept of "The way to make money on the internet is to send them away".

Neil writes well, though to be honest probably over-complicating something really basic, perhaps it's verbose for his target audience, could be, or perhaps I'm just simple.

Anyway I wanted to reinforce the idea that, yes, if you create an abundance on content with an abundance of links you will in fact create what is known as The Internet...

It is fairly basic conceptually, the Internet thrives on links, it thrives on generating content, content is king, always has been, likely always will.

As a case study I've managed Audiocourses.com since 2000 and guess what? ... that's what I've always manufactured, a portal, a rich node of information, a useful place for people to come and collect information, bounce off, engage with content.. that's why the site has 14,000 members.

That's not the only place I do it, take a look MBPublishing FREE press releases distribution service, oh and what about this one too The Phone Cam. I have more but no need to rub it in too much, the numbers are thousands not millions, but they are very niche subjects.

So Neil is correct, but come on, it's nothing new, and Dave was also lagging there too by lots of years. If the marketing lads think this is conceptually new they got shit loads of catching up to do.

Yes, generate tons of content daily, and push links out all the time, create the Internet.. no rocket science involved, webs are webs, Offline models have no relativity.

:)

Technorati Tags: content lagging links members traffic traffic lagging members content links

Having been involved with the web, in a business sense, since the mid 90s I’ve found that it has been essential to practise search engine optimisation (SEO) in every aspect of my online work from forums, blogs, articles and links, you name it, my head is in SEO.

If you are reliant on the internet for your traffic it makes crystal clear sense that you ought to optimise all of your content for the search engines, to provide them tasty food that will keep them coming back for more, time and time again.

Ignoring appropriate SEO is akin to taking cash and setting fire to it, if your site is not optimised to rank very well you are simply throwing away prospects and essentially income, from whatever means that may be, affiliate links, google adsense or product up-selling.

I’m also fully aware of the power of “word-of-mouth” or new/social media communities and I am an advocate for that approach 100%, but the secret really is in a blended approach, you can have a large community all digging your content for you with various tools, but that community is infinitesimally small to the power of ranking on the first page of google within a competitive niche, period.

The other thing many people working exclusively in social or new media don't always get is that their own tight-knit community of "diggers" are often not the prospects, not the customers, so hence no income generation!

I have operated for a variety of clients over the years helping them to optimise for their niche market, tweaking code and content here and there and creating a variety of campaigns and methods for organic growth of back-links (essential activity), of course social media now helps immensely with the later IF the rel="nofollow" tag is omitted.

I am available for SEO and Social Media contracts, just inquire and we can have a chat about what you want to achieve.

I’ll gently challenge you and leave you with the tools to empower yourself too.

Technorati Tags: engine forums google links media online optimisation prospects ranking search social tools traffic seo media social optimisation search google engines